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Design is a subjective thing, a good design happens when your customers have good experience which is matched with a solid brand identity created. So why is it so important to get this right? Sometimes design is not a priority to business owners but it maybe the main factor which effects profits. It is important to differentiate your brand from all the other products/services on the market. It’s true persuasive visual appeal will win more sales against other brands, it is as simple as that! So here are a few graphics design and marketing principles which we think will make the difference as to whether your products sell or sink!
A memorable advertisement which at a glance people clearly understand will make your marketing message a success. A good design should evoke an emotion which people want to be associated with. One springs to mind is the Wonderbra billboards, their advertisements are directed towards men who are the not the target audience “By the way my eyes are blue” with a powerful image of a sexy girl wearing nothing but her bra, men attracted to this, women want to have this same power of attractiveness too. Concerning other media avenues, the viral marketing era is well and truly in full flow, Nike’s World Cup Animation film (clones) has a staggering 50 million views in one week! Relative low budget productions (apart from hiring Jennifer Aniston!) can prove just as memorable http://www.youtube.com/watch?v=J5FVvw1yuTE and http://www.youtube.com/watch?v=phpb_ssnyug#action=share shows you just need some imagination!!
There are multiple marketing avenues you need to direct creative communications to, those new to your brand, those loyal to your brand and those who occasionally use your brand but need reminding you are still attractive to them. It is important not to be under the impression one set of communications fits all. Never miss the opportunity to ignite their interest to encourage more sales.
All marketing should have purpose, be concise with a call to action. Quality not quantity.