Project: Celebrating 60 years of Continental!!

Promotional Blog

Celebrating 60 years of Continental!! Mandarin Creative Solutions were instructed to design the marketing for the Secret Escapes promotion in conjunction with Thorntons Continental Heritage Collection. Being one of the most successful campaigns to date, Thorntons have seen 70,000 entries in the first month of hitting all retail outlets and supermarkets. Celebrating the fabulous Continental’s 60th birthday Thorntons are marking the occasion with the chance to enter the draw to win a European city break.  Mandarin designs were sensitive to both Thorntons and Secret Escapes branding. Additional promotion work/repackaging is proven to work and is evident with the major increased sales of this range, truly epic!

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