Due to the tremendous impact that rebranding would have to an already successful company, we worked with our client through the process with great sensitivity and care. The new company identity and brand was launched in a subtle and methodical manner in order to avoid alienating old customers, while aiming to attract new business prospects. From new brand identity through, catalogues to signage both externally and internally Tornado continues to be the leader in the industrial gloves market. Ongoing marketing, consistent product and service quality, sensible pricing and effective distribution that will keep the brand ahead of the pack and provide value. All glove photography also produced by Mandarin.