The new logo for the forthcoming Rio 2016 was been launched on New Years Eve. Unlike the unusual choice of logo to represent London 2012, the Rio’s beautiful use of blend of colours of figures united to represent the world is still facing accusations of plagiarism, being closely similar to the Telluride Foundation logo. Although similar in colour and use of figures this in our opinion is totally different. But the question is… does the logo need to be memorable and if so for the right reasons? London 2012 may be remembered for years to come, some say – as an embarrassment, ugly, a joke, looks like a kids drawing competition, is an insult to graffiti. Time will only tell!