Mandarin Creative Solutions was chosen to create the new look for the National Childrenswear Association in a bid to increase membership and to strengthen their core values. A combination of graphic design, illustration and photography were used to create a style to which would be interpreted effectively throughout the world. Working with the team at NCWA, Mandarin Creative Solutions is set to roll out new campaigns to highlight the seasons. Each campaign will have the orange element (this creative campaign is the orange balloon) which is the new colour introduction to the new look logo to which new marketing ideas will be able to take off from this. Advertisements can be seen in Childrenswear Buyer (CWB). The launch of the new brand was made at Bubble London.
http://www.ncwa.co.uk has the new style graphic design depicting the Spring/Summer themed stripes with the new slogan “from concept to consumer”