Vision – Be clear on what you’re aiming for, and ensure the creative work reflects that vision.
Values - How do you want your customer to see your business/product? In truth is your existing creative direction working towards that ideal value?
Personality – How do you want your business/product to come across? Will it appeal to the audience you are aiming your message to? It is vital you provide it a personality and tone to attract sales.
What makes you different from your competitors? How can your business/product stand out? What are the trends out there, is there a gap or a need for your business/product? What is driving your customers and what makes them want to buy? Is your brand strong enough to compete in the marketplace?
Brand is important, it is dependent on whether you have success or not.
We are offering a free branding analysis. For further information please contact our studio.