One windy freezing day this February found ourselves in Lincolnshire working with media personality best known for co-presenting Masterchef – Gregg Wallace for the new marketing promotions for the Inspire range of prepared foods by QV Foods. A combination of photo shoot with the celebrity chef involving outdoors in the fields straight into the kitchen, the day was most enjoyable all round. Photography to be used throughout all promotions/exhibition work and packaging.
Working with branding agency client-Chris Johnson from SFX Communications, we are commissioned for all photography projects including work on QV Foods Pack photography seen in all good supermarkets!
Britain’s Best Breaks have chosen to use the myVbook avenue for marketing their new website packages to over 40,000 Hoteliers throughout the UK. Nottingham agency Mandarin Creative Solutions has provided the creative direction for the campaign (click on the book to view). Interested in how the myVbook can benefit your company’s marketing strategy? The cost effective way of connecting with your customers. Contact us.
The new logo for the forth coming Rio 2016 has been launched on New Years Eve, unlike the unusual choice of logo to represent London 2012, the Rio’s beautiful use of blend of colours of figures united to represent the world is still facing accusations of plagiarism, being closely similar to the Telluride Foundation logo. Although similar in colour and use of figures this in our opinion is totally different. But question is… does the logo need to be memorable and if so for the right reasons? London 2012 maybe remembered for years to come, as some say – as an embarrassment, ugly, a joke, looks like a kids drawing competition, is an insult to graffiti (it cost £400k by the way). We hope the rest of the world does not see this is what standard in design us UK designers can only achieve. Enough said.
Key ingredients to the success of your brand
Vision – Be clear on what you’re aiming for, and ensure the creative work reflects that vision.
Values - How do you want your customer to see your business/product? In truth is your existing creative direction working towards that ideal value?
Personality – How do you want your business/product to come across? Will it appeal to the audience you are aiming your message to? It is vital you provide it a personality and tone to attract sales.
What makes you different from your competitors? How can your business/product stand out? What are the trends out there, is there a gap or a need for your business/product? What is driving your customers and what makes them want to buy? Is your brand strong enough to compete in the marketplace?
Brand is important, it is dependent on whether you have success or not.
We are offering a free branding analysis. For further information please contact our studio.
Latest testimonial from another happy client.
“Sonia has exceeded our expectations in the fabulous food and lifestyle photographs she took for us over the course of the day and half we spent with her. Despite the fact that it was a grey day and we were working with very young children the resulting pictures are amazing. Thanks Sonia, you have made the whole project come to life. I will most definitely call on you again when we need further work doing, it was a joy”.
Rhona Holloway. Managing Director of Next Generation Foods Ltd.
To see the full testimonial please click here
as part of “look what we found” range found in all good supermarkets including sainsbury’s.
Creative product photography produced for Nottingham design agency DV8 Design for the new Monet Product. Creative lighting was used to capture a series of detailed elements of the product, showing the textures of the product and use of chrome typography in the design. Advertisement to be seen in October’s Creative Review.
Creation of a distinguished branding for a new Chamber of Commerce event “How to win and keep loyal customers and influence business development and growth.” For further details click on the Vbook above.
Looking forward to building a good relationship as each event unfolds.
