Creative Compass

Creative Principles for Brand Success

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Design is a subjective thing, a good design happens when your customers have good experience which is matched with a solid brand identity created. So why is it so important to get this right? Sometimes design is not a priority to business owners but it maybe the main factor which effects profits. It is important to differentiate your brand from all the other products/services on the market.  It’s true persuasive visual appeal will win more sales against other brands, it is as simple as tha...

Worthy of Being Your Designer?

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YES! We are creative thinkers who will deliver results for you. YES! We will work hard, amending and proofing your work to approval stage without racking up the bill. Honouring our quotation is extremely important to us and ensures peace of mind for you. YES! We’ve been in the creative industry for over 20 years. We will advise you on the best channels for communicating to your ideal client, working hard to ensure your budget goes a l...

Why Does Branding Matter? The facts

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Vision – Be clear on what you’re aiming for, and ensure the creative work reflects that vision. Values - How do you want your customer to see your business/product? In truth is your existing creative direction working towards that ideal value? Personality – How do you want your business/product to come across? Will it appeal to the audience you are aiming your message to? It is vital you provide it a personality and tone to attract sales. What makes you different from your c...